As winnieng has suggested, this new form of advertising called the “mobile app install ads” has brought convenience to the growing and developing individual businesses on facebook. You could get an advertisement installed just by copying and pasting your app’s Google Play or Apple App Store URL in to the Ads Creat Tool, and facebook will help you advertise your company in the facebook world. With this new strategy, facebook is encouraging startup businesses to expand on social networking sites by collaborating with facebook. This is a very effective way to create new revenue streams for facebook because it is easy and relatively affordable, and reach out to more businesses as they recognize the power of Facebook and what they can accomplish through mobile advertising apps.