Zara seems to be that happy medium between a high-end designer and Forever 21. You’re never breaking the bank when you decide you’re in dire need of some retail therapy and you never catch 20 people wearing the exact same jacket you just bought, but if you absolutely need to get your hands on a gorgeous dress your girlfriend recently wore, they usually still have a couple left in stock. According to the blog post “Zara’s Organizational Structure”; Zara has a very lean organizational structure that emphasizes high performance. Zara puts an emphasis on consumer satisfaction and many of their decisions are made based on consumer purchases.
Zara has fast turn over of inventory, which allows them to restock their racks with products that meet the consumer’s needs. The headquarters located in Arteixo manages all things Zara. They have designed a highly centralized design, manufacturing, and distribution system that allows all 1,770 stores to run smoothly and efficiently. Zara has mastered the art of making each individual storefront feel tailored to their consumer, they understand their customers and are able to successfully meet their needs.
Picture: https://blogs.ubc.ca/ceciliaw/files/2012/11/zara.jpg
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