Keith Lui's Blog

I graduated high school with every intention of enrolling in the Sauder School of Business, where I would pursue my CA designation.

Fast forwarding to this day, I’ve learned much more about accounting, about dealing with professionals, and about business in general.   I very much enjoyed the two accounting courses I’ve taken, the same two courses that were endless months of torture for students less inclined towards accounting.  My desire to be a chartered accountant has grown even stronger.

But should my passion for accounting confine me to the realm of journal entries, financial statements, and hand-shaking?  The answer is an obvious no.  In fact, I don’t think it is even possible to practice accounting without a good understanding of other fields in business.   This is where marketing comes in.  Marketing is absolutely everywhere.  It’s present in this computer that I’m typing on.  It really is like Big Brother.  Marketing follows people wherever they go, and for some, brainwashes them into doing or buying certain things.

For some people, “marketing” is synonymous with “salespeople who pressure you to buy things.” Fortunately, I’ve learned of the strategic importance of marketing.  The bottom line is that a good product is nothing without good marketing.  The IPod does not sell itself.  Any successful business innovation in the future will have to be successfully marketed.

As a consumer, I definitely do not go on shopping sprees.  This could either be a reflection on my character as someone who isn’t easily influenced or convinced, or a reflection on the emptiness of my wallet.

To conclude my preliminary thoughts on Comm 296, I look forward to studying marketing in a strategic business perspective.  I look forward to paving my road to success with marketing.