On yesterday’s BBC news, it said that “Blackberry has announced it is planning to cut 4,500 jobs, or 40% of its worldwide workforce, in an attempt to staunch huge losses.”

The smartphone market is getting more and more competitive, and in order to be profitable, company has to make changes to resolve problems they are facing to. Looking forward, Blackberry has to focus on making changes, from their design, producing processes all the way to their serves to users.

As Mr. Dattels said, it is time to “explore strategic alternatives”, it may be a hard and long-term process, but it is needed to explore options and to be better and stronger. Changes are necessary, not only for making profit, but also for competitive strength.

      The iPhone 5S disappointed his many fans accustomed to all the amazing products in Jobs’ time. LIKE ME!!!!I have been waiting for this new Iphone for year, but I decided t to buy a Sumsung s4 after I saw this 5s 🙁  In fact, to the world market, Apple’s “cheap” phone –Iphone 5c- is still so pricey, it is too lofty to fend off rivals in smartphone markets. “It will sell for 4,488 yuan ($730 U.S.) in China, more than the average monthly urban income for the country.”(Apple’s shares drop as new iPhones fail to dazzle by Eileen Soreng and Neha Alawadhi on theglobalandmail.com Sep,11th, 2013 http://www.theglobeandmail.com/report-on-business/international-business/us-business/apples-shares-drop-as-new-iphones-fail-to-dazzle/article14245208/ ) It is also more expensive than its price in the United States, this is an universal fact which appeared before. Every year when I go back to China, my friends ask me to bring couple Iphones for them, because it is cheap here!

There are many factors that cause Apple’s stock keeps falling down, such as products, management and customers. Fortunately, analysts predict a bright future for Apple’s profitability, but according to some investment experts, Apple’s long-term future holds uncertainty.

After all, we will be with Apple, as fans, as customers, and also as parts of market. We will keep a close watch for its future, whether for better or worse.

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