Monthly Archives: September 2011

When discussing brands & self-concept in class, I realized that my outfit was heavily branded today. I tend not to wear brands too often, not as a statement, but simply because I’m usually more drawn to basic v-necks and band … Continue reading →

Sunk Costs – A matter of opinion? “Whenever you make a decision, it has to be made according to what you know now and upon reasonable expectations of the future. Hoping that bad results from a past decision will eventually … Continue reading →

Last week, Google launched its latest offering Google Wallet . With this comes a huge opportunity to create value for customers, but also poses the question: do consumers trust the Google brand enough to give up their financial information? Google … Continue reading →

Entering Sauder last year meant entering a world of firsts. I remember my first trek across campus, a rain-soaked forty five minute adventure from the bus loop to Henry Angus. It seems ridiculous now that such an easy route could … Continue reading →