Monthly Archives: October 2011

When I was little, I started up my first “business” with fellow classmate, Sara Shams. We called ourselves The K&S Homeworkers and went to work creating a menu of our services and prices. The problem with our strategy however, was that … Continue reading →

Beardo, an unexpected Whistler, BC success story, has hit gold with their strangely appealing BearMo beer bottle mustaches. There’s not much I can say about this magnificent product, other than it speaks for itself. It’s one of those gimmicky things … Continue reading →

If I get to LIVE conference in Toronto, then I get to sit and absorb this amazing man’s words in the flesh. He pushes the boundaries of the education system and the struggles that we face every day between what … Continue reading →

Ecotique Spa & Salon has cooked up an interesting campaign; they’re handing out $50 gift cards to any self-confessed Vancouver rioter. Read about it here. Their argument that all the rioters need is something to help them relax, is an … Continue reading →

This week, Dr Pepper launched a new product, Dr Pepper 10. It isn’t the product that’s bold – a soft drink with only ten calories – but the way that the company is reaching out to their target market. Dr. … Continue reading →

If you ever want to have your ear talked off, ask me how I feel about the current K-12 education system and how I would change it. But for now, watch this; there’s some incredible ideas in there! https://www.youtube.com/watch?feature=player_embedded&v=zDZFcDGpL4U

A student interrupted our professor in class today to announced that Steve Jobs had passed away. Within seconds, each laptop screen in the room displayed not the class notes, but articles recounting the innovator’s life. I ask the same question … Continue reading →

Kyle Hoffman, a fellow classmate, raised the issue of ethics in marketing, with his discussion of a hoax video campaign put on by Hi-Tec Waterproof shoes. Ethics in marketing, and business in general, tends to be a grey area, but … Continue reading →