Monthly Archives: December 2011

Social entrepreneurship always feels like such a lofty topic when it’s discussed in classes. On top of this, if you ask for an example of a social entrepreneur, you’ll hear the name Craig Kielburger a hundred times over. If you … Continue reading →

In a marketing course, you’ll learn that attitudes are difficult to change, and therefore marketers should rather look to change a consumer’s beliefs, as they hold less emotional charge and are easier to sway. My issue with this approach? What … Continue reading →