Category Archives: Uncategorized

Ecotique Spa & Salon has cooked up an interesting campaign; they’re handing out $50 gift cards to any self-confessed Vancouver rioter. Read about it here. Their argument that all the rioters need is something to help them relax, is an … Continue reading →

This week, Dr Pepper launched a new product, Dr Pepper 10. It isn’t the product that’s bold – a soft drink with only ten calories – but the way that the company is reaching out to their target market. Dr. … Continue reading →

If you ever want to have your ear talked off, ask me how I feel about the current K-12 education system and how I would change it. But for now, watch this; there’s some incredible ideas in there! https://www.youtube.com/watch?feature=player_embedded&v=zDZFcDGpL4U

A student interrupted our professor in class today to announced that Steve Jobs had passed away. Within seconds, each laptop screen in the room displayed not the class notes, but articles recounting the innovator’s life. I ask the same question … Continue reading →

Kyle Hoffman, a fellow classmate, raised the issue of ethics in marketing, with his discussion of a hoax video campaign put on by Hi-Tec Waterproof shoes. Ethics in marketing, and business in general, tends to be a grey area, but … Continue reading →

When discussing brands & self-concept in class, I realized that my outfit was heavily branded today. I tend not to wear brands too often, not as a statement, but simply because I’m usually more drawn to basic v-necks and band … Continue reading →

Sunk Costs – A matter of opinion? “Whenever you make a decision, it has to be made according to what you know now and upon reasonable expectations of the future. Hoping that bad results from a past decision will eventually … Continue reading →

Last week, Google launched its latest offering Google Wallet . With this comes a huge opportunity to create value for customers, but also poses the question: do consumers trust the Google brand enough to give up their financial information? Google … Continue reading →

Entering Sauder last year meant entering a world of firsts. I remember my first trek across campus, a rain-soaked forty five minute adventure from the bus loop to Henry Angus. It seems ridiculous now that such an easy route could … Continue reading →

I wasn’t surprised that there was a riot last night. Whether that makes me a pessimist or a realist, I’m not sure. I wasn’t shocked that our city was torn apart when we lost, but I was upset. There’s something … Continue reading →