After reading Joseph’ blog: Sustainable Entrepreneurship in Action, it gives me a insight on how business innovation can heavily impact the environment and the reputation of the business.  Such intelligently invented electric car has great advantage on saving gases, being affordable in the market, and meets the basic safety standard. It is the uniqueness of the product that attract customers because it is new in design and environmentally friendly. In addition, the innovation of the business does not only address the profitability, but the lacking idea of responsibility concerning environmental problems.

Cody and Tyler Kor, creator of the product, have considered its aspect on creating shared value over corporate social responsibility. The innovation in their company has the value of benefiting the society and the economy relative to cost as mentioned above by those factors. Also, it seeks to maximize its profit that the value added to the company assist them on future competition against other firms. The business uses a method of reconceiving its products to target the market in a much more appealing fashion.

In America, over 12 million children and adolescents are over weighted. Also, a lot of teenagers are obsessed with video games. Parents always have troubles dealing with their children’s health and laziness. They believe that a good way to change such problem is to force them into eating health food and doing household tasks. However, a new solution has come up. Some apps (Eater) appear to be effective in getting children to eat the food that they don’t like. (e.g. vegetables) It allows the players to feed an affectionate character with healthy food, where they will eventually understand that those foods are good for them. Other apps encourage children to help with household tasks. It assigns tasks in the categories of age groups, where each completion earns certain amount of points.

The business is targeting a relatively new market that past apps have failed. Market research must be put under considerations that whether these apps are effective and have a high demand. According to the article, obesity and lack of diligence is a main concern to parents. There are a lot of potential developments in this business that positive word of mouth can be contained if these apps are effective.