Hail a Cab is a smartphone app for ordering cab service. The app target consumers in business, on vacation, and at home.  The idea is that it could create more convenience for customers. “Just tap to hail, and your cab will be on the way.” The app also provides cab locations at any time, where customers can pick the nearest cap by just clicking the button. In addition, Hail a Cab have future service for customers to plan their ride in advance. Instead of making phone calls for arrangements, it can be done through using the smartphone. Furthermore, Hail a Cab even remembers the previous drop-off or pick-up location. This can be a useful tool for customers who are not familiar with the area that they are exploring. Moreover, will a given I.D. on each trip, customers will know the arrival and departing time of their cab. (No More Guessing!)

Such improve in technology strengthens the customer relationships, that they will certain rely on the service for the convenience it provides. The channel of delivering the service is quite efficient as well (online). The value propositions of the business stands on a strong platform of delivering useful informations to customers.