Month: April 2010

This time not only 240 countries are pariticpanting in the largest World Expo ever, each province in China also has their own pavilion to show off their uniqueness and traditional culture. There are also 6 corpoerate pavilions themed as state grid, oil, information and communication, ship building industry, and space.  Having the maximized attention from across the world, sponsorship in each pavilion would be costly yet beneficial if one aims to develop business overseas. Speaking of the US Pavilion, for example, Pepsi is already become a prime sponsor, same as Walt Disney (as their new Disney World is in contruction progress in Shanghai). Coca-Cola is also the global partner/sponsor in this massive event. It would be very interest to see how Coca-Cola and Pepsi compete, especially in the US Pavilion.

 

Shanghai Expo 2010 model

 On the Shanghai Expo 2010 website, i couldn’t find any information about ambuse marketing protection or any other policies to protect sponsorships’ marketing. But for tickets, i found the below picture that educate the crowd on identifying official tickets.

 At present, all pavilions are undergoing trial run, and within 10 days, each pavilion from across the world would shine and intensely compete for attentions. Same as various sponsors would implement various marketing campaigns to leave the best impression to visitors from the world and the Chinese citizens. So let’s wait and see how it goes starting on May 1st.

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One more thing, there is a recnet scandal accusing  the theme song of Shanghai Expo was copied from a famous Japanese song. In my opinion, both songs do have high similarities, but i bet once the Shanghai Expo is officially opened, no one would remember about this scandal, but would be more focused on the prosperity of this world class event. Anyhow, wish the Shanghai Expo would be another successful even after Beijing Summer Olympic 2008.

 As there are 20 millions costumes in storage and everyday employee needs to take out costumes before work, it is really time consuming to lineup for it.  Now using the RFID system which also records employees’ costumes and their sizes, employee  can hit their employee ID card on the sensor, as well as their costumes, to take out within a few seconds.   

 The chip that Disney uses can be ironed and washed up to several hundred times. Besides, the system can have accurate inventory records, which makes restocking much easier and precise. Now Disney even plans on applying this technique into visitors’ entertainment acitivites, and it would possibly bring many surprises to them.

I have seen RFID technology being used on languages’ tags and products retailing, and i believe it can be applied to a wide range of services, such as attendance and library items take out. It can also apply to clothing store such as Zara which requires employees to count stocking everyday after closing.  

Original news story:

http://hk.news.yahoo.com/article/100403/4/hc4b.html

Out of 10, my carbon footprint is 6.725, which is really high comparing to what i have expected.  

daily commute almost 0.93/10| long distance travel 2.5/10 |food 2.4/10 | home 0.84/10

Daily commute : I believe 0.93 is reasonable because i always commute to school by translink’s bus and skytrain. On campus, I always walk rather than bike, even though both do not emit carbon dioxide.

Long distance travel: during the summer, i would likely to travel around, such as going to US for a couple of days, or travel to Asia countries such as Hong Kong and China, to do sightseeing. The most efficient and direct way is by plane, and so that’s why i believe this categlory has a high index among the others.

Food: To be honest, i didn’t realize the amount of food i consumed have relation to carbon emissio because of the production process. Now when i think about it, it is very true, considering all those intermediate steps such as raw materials extraction and processing, packaging, transporting to various location, all involve the use of transportation and machineries from the origin to customers’ home. For sure there are ways to reduce my emissions at food. I believe i should eat less snacks, not only because of consideration of my health, but also the possible carbon emissions within production processes, and the cleaning process that transfer the garbage to landfill.

Home: In constract, expense at home such as electricity and water boiling are far more less than what i expected. But i believe the amount of water i usually use can be reduce as sometimes i think i leave the tap open when i am brushing my teeth. For electricity, i try to work efficiently to reduce the time i have to spend on computer and to recharge bettery, but it is indeed a difficult process as computer is my main source of information and communication to others (not to family…).

I do have the determination to reduce carbon footprint and energy usage, but it is very hard to reduce it all in a sudden due to efficiency purpose and routine. But knowing my carbon footprint would be a good step to initiate my reduction on carbon emition, at least i would remind myself to reduce 6.7/10 down to under 5 if possible.

If you want to find out your carbon footprint, try the link below:

http://www.go-beyond.ca/carbon-footprint-calculator