Shanghai Expo China 2010

This time not only 240 countries are pariticpanting in the largest World Expo ever, each province in China also has their own pavilion to show off their uniqueness and traditional culture. There are also 6 corpoerate pavilions themed as state grid, oil, information and communication, ship building industry, and space.  Having the maximized attention from across the world, sponsorship in each pavilion would be costly yet beneficial if one aims to develop business overseas. Speaking of the US Pavilion, for example, Pepsi is already become a prime sponsor, same as Walt Disney (as their new Disney World is in contruction progress in Shanghai). Coca-Cola is also the global partner/sponsor in this massive event. It would be very interest to see how Coca-Cola and Pepsi compete, especially in the US Pavilion.

 

Shanghai Expo 2010 model

 On the Shanghai Expo 2010 website, i couldn’t find any information about ambuse marketing protection or any other policies to protect sponsorships’ marketing. But for tickets, i found the below picture that educate the crowd on identifying official tickets.

 At present, all pavilions are undergoing trial run, and within 10 days, each pavilion from across the world would shine and intensely compete for attentions. Same as various sponsors would implement various marketing campaigns to leave the best impression to visitors from the world and the Chinese citizens. So let’s wait and see how it goes starting on May 1st.

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One more thing, there is a recnet scandal accusing  the theme song of Shanghai Expo was copied from a famous Japanese song. In my opinion, both songs do have high similarities, but i bet once the Shanghai Expo is officially opened, no one would remember about this scandal, but would be more focused on the prosperity of this world class event. Anyhow, wish the Shanghai Expo would be another successful even after Beijing Summer Olympic 2008.