This year, being the CUS Visual Media Director, is definitely a challenge for me.
I’m not talking about how much editing behind the scene i have to do, or how much coordination i have to make with my team and various committees across the Commerce Undergraduate Society. All I wanna say is, how i can bring the CUS Visual Media from last year’s awesomeness, to another level.
CUS Visual Media serves as one of the communication portal to all Sauder’s undergraduate students, as well as to alumni, and business professions. Undergraduate students in particular are the main target of us because we aim to promote all conferences and events that are going on with the CUS during the year, through delivering substantial visual media (photos and videos) coverage.
We have the equipment and team, and all we need is branding and exposure, so to make our coverage and hard work more effective in terms of promoting CUS events. That being said, right now we are in progress of implementing so many ‘new initiatives’, such as creating our own
website/blog…
Twitter…
Youtube channel …
Facebook account/ page…
and sweater …
… on top of what we have been doing since last years, including Flickr, business cards, and buttons.
All of these initiatives are solely aiming to establish a closer connection with students – through social media and branding in particular – get them to be familiar with us, and to be informed by us, and lastly being interested in joining us in all CUS events.
So what is the challenge then? Lol. Well, this goal definitely requires time to be archieved. Like, we are not a conference that needs the tickets to be sold out, nor a club that needs tons of membership support. We can’t do it in a pushy or extremely pumped way to get ppl attractions in a short time period because we are not aiming for profit/revenue (at least we don’t have any kind of income). These are the constraints to our goal, and we are kinda different, and unique, from other parties within the Society. We act sort of like a free advertiser for CUS, and keeping the professionism at the same time as we kinda represent the CUS.
Hard to say, and hard to describe. Like I (or I should say My Team and I) have so many ideas that I can imagine them realistically in my mind, yet it always takes a while to archieve it. And that ‘a while’ could be a month, a year, or forever. And i really hope i can get something out of my Marketing class (Comm 296) so to advance my knowledge and skill in marketing, and hopefully, shortening that ‘a while’ to archieve my goals. 😉
Lastly, please join me and enjoy a relaxing slideshow featuring photos from last year’s events, captured by CUS Visual Media Team 09-10′.