Started in 1962, Wal-Mart has already grown to be the world’s third largest corporation according to Fortune Global 500. Wal-Mart is a company with many points of parity due to their variety of goods and services, but what makes Wal-Mart special is its greatest point of difference which is enabling consumers to purchase at the lowest price possible. Wal-Mart’s success is due to their genius marketing slogan “Save money, live better.” This slogan attracts the average family because who wants to pay more when they can pay less? Wal-Mart maintains this promise by selling goods at the lowest price, and if a competitor advertises for less, Wal-Mart will match the price. This allows Wal-Mart to capture the market which contains families living paycheck by paycheck. These families can’t afford to pay more for necessities needed for everyday life like groceries, clothing, tools, appliances, therefore they must make every penny count and acquire goods and services from their local store Wal-Mart. In conclusion, Wal-Mart’s point of difference focuses on low prices enabling them to capture the majority of families in North America, permitting them to be one of the world’s largest and fastest growing corporations.

(Sources: Wikipedia,Walmart,Walmart-Ad,Walmart Picture)

During the summer of 1990, in a small town called Oka located in Quebec, an ethical issue ascended as government allowed the expansion of a golf course into the Mohawk’s(native Iroquois family) reserve without consent. The reserve was known as Kanesatake and was a spiritual ground which contained burial grounds, pine lands, and tombstones of ancient ancestors. Due to the government’s obstinate mindset, the native tribe was condemned to take action and erect a barricade blocking entrance to Oka. The government refused to negotiate causing violence to construct, leading to the Provincial Police Force, along with Canadian Armed Forces to arrive. In the end, the battle was lost for the Natives and the barricades were destroyed, along with the death of a provincial police agent.

In my opinion, the government’s decision to allow the eradication of the native’s reserve rights was morally inappropriate. Although the process of expanding a golf course may generate future revenue and create job opportunities, it’s ethically wrong to destroy an ancient burial ground belonging to a native tribe. Just because you’re the government, doesn’t mean you can do what you think is “fit” for the country. With great power comes great responsibility – Spiderman.

(Sources:Histori,CBC,Picture Link)

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