It has been published that a city dweller is exposed to up to 5,000 advertisements a day, but of all those ads, how many do you remember? How many of those ads actually enabled a company to lasso new customers and take their cash?
Marketers work hard to create advertisements. I don’t doubt that, but sometimes it just seems as though companies are randomly throwing advertisements at individuals and hoping that they will make a hit. On several occasions, in the midst of my search for humour on Youtube, I am presented with an advertisement for Olay facial wash. Now, I cannot say this with absolute certainty, but I do not believe that I am part of their target market. Situations such as this exemplify unsuccessful advertising, but of course, there is hope in other companies.
For example, on Christmas day I saw this commercial…
… and it was awesome.
No, there were no attractive women or hilarious jokes, but Weightwatchers did a very good job.
Tim Redpath, in his blog, said that “effective communication is all about timeliness… You need to get the right message to the right target audience at the right time,” and Weightwatchers did all of this.
This commercial was shown during the NBA season opener on Christmas day. It featured Charles Barkley, NBA Hall-of-Famer, who directs a message to chubby sports fans and says, “If the Round Mound can slim down, so can you.” Barkley’s message is even more effective as it is presented during a time when many overweight individuals deem weight loss as a new year’s resolution.
Weightwatchers was successful in directing the right message to the right target audience at the right time.
The marketing team definitely deserves a round of applause.
One reply on “Effective Marketing”
Good post, I like that you supplemented the external blog with your own thoughts and effectively threw in the video clip!