http://www.hngn.com/articles/46110/20141016/indiegogo-campaign-started-for-axent-wears-cat-ear-headphones.htm
This article introduces a new headphone product that is soon to be released for sale in April 2015. This article introduces the idea of innovation and entrepreneurship in the creation of the product. Apart from simply being a simple pair of headphones, the product includes a unique design being imbedded with animal features. In this context, there are cat ear like features on the head rest that act as a speaker. This feature gives the product a unique image being one of the first headphones to possess both a headphone and speaker function.
What got me interested into this article apart from the product itself are the processes that took place in the founding and development of the ideas of this product. The company was formed by two UC Berkley alumni The ideas were formed initially by the founders and ideas were taken from contributed from their Facebook page. What I like about what they did was the way they managed was how the target audience was able to give feedback so the quality of the product can be ensured. Another fact about this project is the way it was funded. The founders offered a jump start page where people can offer a donation for the product. Initially the target value was $250,000, right now they have a total of over 2 million. This start up value will help open up more marketing capabilities and more methods in which they can improve the over all product.
Not only has this product been developed through effective use of local media to find its target audience and use their suggestions to improve the final product, but what also got me interested was the way in which the funds were raised and the amount of interaction between producer and consumers.
What I personally like about what this firm is doing is the way they manipulate everyday media to establish a connection between producer and consumers. With social media expanding, connecting with one firm’s target audience becomes more similar. This level of interaction helps firms improve their product based on consumer demand that allows them to refine the product guaranteeing its ability to sell when it gets released to the public. Both sides being able to obtain opinions as easily becomes increasingly convenient making the production process even more effective.