http://sipsoda.blogspot.ca/2014/05/transformative-change-create-something.html
This article involves the introduction of a new beverage product to the soft drinks industry called SIP soda. This article focuses on the diabetic elements of current drinks and that it is not something we should pursue for personal health and nutrition. The idea of SIP soda is a soft drink that is actually healthy to drink due to its composition of natural flavors along with mineral water as a base. As quoted by the founder this product is a “vehicle for health”.
What got me interested in this is the innovation and entrepreneurship behind the product. My personal opinion on businesses is that they create products to maximize their profits with customer satisfaction. The fact that the founder of the company created the good purely for the sake and health of the consumer is truly inspiring and because its healthy, she was able to link this product to fitness groups, charities and other business organizations. My other interest in this is the product itself. Although this product has to compete with other sodas in the soft drink industry, it has no real competitors as the product is unique and there are no other firms that currently provide it. The benefit of this product is that it is the first of its kind meaning it can create a distinct image in the consumers mind as the first ever healthy soda. This is an advantage for SIP soda in the long run as potential healthy soda producers enter the market. Since SIP was the first one, others might find it hard to over take them in turns of their current popularity causing consumers to turn away from them. This gives SIP soda a competitive advantage in the long run