In recent years, Facebook has been dealing with numerous privacy issues as its clientele continues to expand. In a recent interview with PBS’s Charlie Rose, Facebook CEO Mark Zuckerberg stressed the fact that Facebook’s privacy control has been the same since its first day on the market and the company has attempted to make these settings easier for its user to understand and control.

Image credit:http://4.mshcdn.com/wp-content/uploads/2011/02/facebook-privacy-360.jpg

Then why are these privacy issues emerging now instead of the first days of Facebook?

The answer is simple. Facebook is now extending its reach beyond its initial niche market of tech-savvy college students and beyond the early adopters of this social networking service. Facebook now embraces an increasing number of less tech-savvy users through its rapid expansion, and privacy is one of the many points differences that are relatively more difficult for individuals in the late majority to swallow due to their lack of understanding of mechanics behind Facebook. The aforementioned reason, combined with the transparency of Facebook’s clear exposure of client information led to the increasing privacy issues. However, the public will start to accept the exposure of personal information as a price they have to pay for the most popular social networking service in the planet. Facebook will also be able to draw upon these complaints in adjusting the the taste of the it’s growing market.

Article on Forbes (including link to interview transcript) :                http://www.forbes.com/sites/kashmirhill/2011/11/10/mark-zuckerberg-and-sheryl-sandberg-facebook-is-the-luke-skywalker-of-privacy/