In his recent blog post BRB Going to Space, Naven Johal talked about AXE’s latest marketing campaign: The AXE Apollo Space Academy. Naven made an interesting comparison between AXE’s all new contest and the recent Red Bull Stratos. While a case can be made to suggest that AXE is simply imitating Red Bull Stratos, I believe the two individual are very different in what they would do for the respective company’s overall marketing campaign. As I had mentioned in a previous blog post, Red Bull Stratos is simply another component of Red Bull’s ongoing campaign to dominate the extreme action sports community around the world. But for AXE, the Appollo Space Academy campaign is biggest thing AXE has ever done. Although, like Naven said, it is still a continuation of AXE’s goal to associate itself with social success, or being the ‘chick magnet’. AXE is offering you an opportunity to achieve something not many will have a shot at in their life time. It allows the male consumers to imagine travelling to space and the ultimate bragging rights that come with it. In the end, Red Bull seeks to inspire people to work towards greatness and allowing people to be associated with a elite group of superhuman athletes. AXE, on the other hand, gives you chance to have greatness handed to you. Which one is more effective? Well, only time can tell. But despite being a big fan of Red Bull’s PR campaign, AXE’s offer is simply too attractive to turn down, because ‘Nothing Beats an Astronaut’.