Ethics is a very important key to any business success, an ethical business will have competitive advantage over his rivals, better reputation, it will also attract similar minded investors, and new stakeholders that believe in the ethical position of the company. All this ethical engagement should start from senior management where they push the ideas forward to lower hierarchy subordinates and by offering training sessions on different ethical objectives the business will follow.
On the other hand, business following an ethical behavior will have costs, this can start with higher cost of production, lets assume a company starts to use an environmental friendly pipes that will reduce the emission of CO2 and therefore have better effect on the environment, this pipe will be costly and will raise the cost of production. Moreover this increase in cost will mean less dividends for shareholders.
For example Toyota started to build hybrid cars which have been considered as an ethical action towards the 
environment, this has attracted so many customers that are concerned with the environment to buy the Toyota hybrid Prius , this has not only improve their ethical image, but also has increased their profits by 20% within 3 years.
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