There are many platforms for doing marketing of business and internet has provided the most convenient way promote your business with minimal resources. Businesses, small or big, are battling hard to occupy top spots on the google search results. Google has now become the resource for any individual, if you want anything you can ‘google it’. Thus if any business is not on google search results or google listings then it is already loosing potential customers to its competitors. Just being on listing is not enough for a business, because out of 100 or more listings the customers will only look at the top listings on first page of the results. Like any competition, it is necessary for any business to dominate the results. There are many ways for doing that:

FIRST STEP: GETTING A WEBSITE

To mark the online presence any business must have a decent website which is candid a user friendly. When a potential customer accesses the website, he/she should be able understand the value proposition of the business / product easily, without any hassle.

SECOND STEP: SEARCH ENGINE OPTIMIZATION

There will be 100s of companies which will be offering the similar services / products in the market, thus it is very important to perform a search engine optimization which enhances the probability of showing the concerned company on the first page of the google search results. Search Engine optimization (SEO) technique is a method to predict the probable search keywords that any customer might use during searching. It is basically done using html coding and linking the metadata of the site / page to the desired keywords. It is recommended to have an organized website.

THIRD STEP: GOOGLE PLACE LISTING

When a customer searches for any product or services, he/she will look for the companies which are located nearby. Google place listing is done by simply filling out a form on google. The company must have valid address to access this facility. In the search results it will take an additional position.

FOURTH STEP: YOUTUBE

It I a fact that visual aids are the best way of communicating a message. YouTube is the best platform to promote the mission, vision, services and products of any company to the customers. When people see the thing they are search they can easily access and decide upon it. This is also way to enhance visibility on search results.

FIFTH STEP: OTHER SOCIAL MEDIA PLATFORMS

Other social media websites like FACEBOOK, TWITTER, LINKEDIN, PINTREST, VIMEO, etc give the forum to communicate with customers. Customers can put up their queries and company can answer or discuss the possibilities. This gives a sense of trust and loyalty to the customer.

Nestle is one the prominent players in Food & Beverages Industry. With major competitors like PepsiCo & CocaCola, Nestle is thinking a step ahead to transform its marketing strategy. Nestle has identified the significance of digital marketing in today’s competitive market. Facebook page posts, Tweets, YouTube videos, subscriptions, shares retweets, etc are the trend on the digital market. They one-way or the other affect the consumer interest. Understanding the criticality of the scenario, the management at Nestle has conceptualized a Digital Acceleration Team.

Experts from different domains have been teamed up with professional digital marketing team to generate huge consumer related data which are posted and different social media platforms. Nestle has wide range of products comprising of candies, bars, ice creams, snacks, beverages, etc which again has diverse range according to the countries. To handle such a varied range of products and diverse consumer base, Nestle has assigned the job to Social Bakers.

Social Bakers is analysing and comparing real time data to enhance the digital presence of Data. Due to this initiative Nestle has not only achieved the top spot in Food and beverages industry but also has achieved the glory of being world’s most active company on social media.

Sarah Sauder, Nestle Digital Acceleration team says “It is the social media digital experience that is driving the people at Nestle to innovate. It is very necessary to process and convert the huge amount data we receive through Social Baker into meaning insights to motive the team.”

This innovative approach of Nestle has earned it reputation in the industry. 1.2 billion Products sold per day- a growing percentage with digital links, 210 Million Facebook fans, and 1500 pieces of content published in social media daily, 20000 plus Nestle employees on internal social media platforms and 42% of traffic come through cell phones. Nestle has triggered the revolution on Social Media Marketing.

Source link : https://www.youtube.com/watch?v=sTqPKyJ6YSM

5S, the Japanese words: Seiri, Seiton, Seiso, Seiketsu, & Shitsuke is one the vital component of Lean Methodology. The beauty of this concept is that this can be implemented in any business domain. Marketing has been an important area which has a huge responsibility of connecting to customers, propagating the value of the company and the products.

SEIRI: SORT

Organizing the strategy or ideas is the first step of any successful marketing campaign. It is very essential to remove unnecessary items that block manpower and time. For an efficient strategy keep it clean and precise – to the point. Say we are selling a Car, then identify those activities that are relevant from customer point of view and focus on selling those. This way it is easy to focus on the selling propositions which may convert the queries into sales.

SEITON: STRAIGHTEN or SYSTEMATIC ARRANGEMENT

Sticking on to deadlines is very necessary for any business strategy to succeed. For a marketing strategy involving diverse customer base and demographics, it is very essential to have systematic plan for the activities to meet the deadlines. For instance the strategy applied by Toyota across different countries is different. In Asian countries potential customers take longer time for deciding a purchase and still Toyota sells larger number of cars in China & India than in Europe. They succeed for their well-ordered activities to understand the customer’s requirements.

SEISO: SHINE

The marketing team must feel very easy to understand and execute the strategy. If the team is unaware of the USP’s of the product or the company then they can never educate the customers in proper way. Shine or keeping it clean is a strategy for companies to follow. They must not mix and match the ideas and concepts of different projects and avoid creating a mess.

SEIKETSU: STANDARDIZE

Learning for different projects must be recorded and deployed in other horizontal projects to avoid similar problems. There must be a practice by the management to identify the customers interaction records and discussed with the team about the good things and bad things that were happened. How to counter similar customers or how to answer similar queries.

SHITSUKE: SUSTAIN

Sustenance is the key to success. The whole process or system of marketing activities must be sustainable. It is necessary to identify the failure modes and eliminate them by thorough brain storming.

Japanese companies like Toyota, Suzuki, Nissan, etc have implemented 5S in every business vertical and their success is evident from the fact that they are growing rapidly day by day. For start ups this methodologies are rather necessary, due to low funds and tight schedules.

Source links: https://www.youtube.com/playlist?list=PLAB38D39A6609F9AD