Nestle is one the prominent players in Food & Beverages Industry. With major competitors like PepsiCo & CocaCola, Nestle is thinking a step ahead to transform its marketing strategy. Nestle has identified the significance of digital marketing in today’s competitive market. Facebook page posts, Tweets, YouTube videos, subscriptions, shares retweets, etc are the trend on the digital market. They one-way or the other affect the consumer interest. Understanding the criticality of the scenario, the management at Nestle has conceptualized a Digital Acceleration Team.
Experts from different domains have been teamed up with professional digital marketing team to generate huge consumer related data which are posted and different social media platforms. Nestle has wide range of products comprising of candies, bars, ice creams, snacks, beverages, etc which again has diverse range according to the countries. To handle such a varied range of products and diverse consumer base, Nestle has assigned the job to Social Bakers.
Social Bakers is analysing and comparing real time data to enhance the digital presence of Data. Due to this initiative Nestle has not only achieved the top spot in Food and beverages industry but also has achieved the glory of being world’s most active company on social media.
Sarah Sauder, Nestle Digital Acceleration team says “It is the social media digital experience that is driving the people at Nestle to innovate. It is very necessary to process and convert the huge amount data we receive through Social Baker into meaning insights to motive the team.”
This innovative approach of Nestle has earned it reputation in the industry. 1.2 billion Products sold per day- a growing percentage with digital links, 210 Million Facebook fans, and 1500 pieces of content published in social media daily, 20000 plus Nestle employees on internal social media platforms and 42% of traffic come through cell phones. Nestle has triggered the revolution on Social Media Marketing.
Source link : https://www.youtube.com/watch?v=sTqPKyJ6YSM