There are many platforms for doing marketing of business and internet has provided the most convenient way promote your business with minimal resources. Businesses, small or big, are battling hard to occupy top spots on the google search results. Google has now become the resource for any individual, if you want anything you can ‘google it’. Thus if any business is not on google search results or google listings then it is already loosing potential customers to its competitors. Just being on listing is not enough for a business, because out of 100 or more listings the customers will only look at the top listings on first page of the results. Like any competition, it is necessary for any business to dominate the results. There are many ways for doing that:

FIRST STEP: GETTING A WEBSITE

To mark the online presence any business must have a decent website which is candid a user friendly. When a potential customer accesses the website, he/she should be able understand the value proposition of the business / product easily, without any hassle.

SECOND STEP: SEARCH ENGINE OPTIMIZATION

There will be 100s of companies which will be offering the similar services / products in the market, thus it is very important to perform a search engine optimization which enhances the probability of showing the concerned company on the first page of the google search results. Search Engine optimization (SEO) technique is a method to predict the probable search keywords that any customer might use during searching. It is basically done using html coding and linking the metadata of the site / page to the desired keywords. It is recommended to have an organized website.

THIRD STEP: GOOGLE PLACE LISTING

When a customer searches for any product or services, he/she will look for the companies which are located nearby. Google place listing is done by simply filling out a form on google. The company must have valid address to access this facility. In the search results it will take an additional position.

FOURTH STEP: YOUTUBE

It I a fact that visual aids are the best way of communicating a message. YouTube is the best platform to promote the mission, vision, services and products of any company to the customers. When people see the thing they are search they can easily access and decide upon it. This is also way to enhance visibility on search results.

FIFTH STEP: OTHER SOCIAL MEDIA PLATFORMS

Other social media websites like FACEBOOK, TWITTER, LINKEDIN, PINTREST, VIMEO, etc give the forum to communicate with customers. Customers can put up their queries and company can answer or discuss the possibilities. This gives a sense of trust and loyalty to the customer.