L’Oréal Broadens Into the Multicultural Market Posted on October 26, 2014 by kiannab Reply L’oréal is extending their product line to include women of color, as it is a market that has not been successfully reached. This will increase their competitive advantage because currently most beauty products do not specifically target different ethnicities. Will other brands such as Revlon, Maybelline, NYC follow? Loreal already spends twice the industry standard on research and development, which means the quality of products for colored women will be better than other brands. Acquiring Carol’s Daughter will potentially be the new ladder L’oréal dominates, because colored women are in an untapped market of the beauty product industry. In addition to encompassing all skin colors, L’oréal is relatively inexpensive and is affordable by most average consumers. Ultimately, L’oréal has found a domain to tremendously increase growth in consumers and revenue.
No pipeline for Enbridge Posted on October 5, 2014 by kiannab Reply Enbridge wants to run an oil pipeline in the heart of the Nak’azdli territory, but the Yinka Dene Alliance will not allow it. The possibility of an oil spill would destroy much of their wildlife, which is a source of food for their community. The need and demand for oil is increasing so this project could make a lot of revenue. In order to prevent any damange, Enbridge promises to install shut off valves to minimize any spillage that could occur. However, even with precaution the First Nations are still opposed to the idea of sacrificing their land. This is how an example of how Enbridge has barriers to entry because they cannot begin work without the Nak’azdli support. The risk of loosing their land due to an oil spill is too high to let Enbridge expand their company and build a pipeline.
Re: Carly Clements, Should Internet-based Services be Taxed? Posted on October 3, 2014 by kiannab Reply Is it fair that the internet isn’t taxed, but offline services have to pay more to produce their content? The CRTC is loosing viewers to online services such as Netflix and Youtube, because they are able to provide cheaper services. Although the CRTC is loosing revenue, taxing the internet may not necessarily cause consumers to switch to watching television offline. This would lead to many angry users who would find other ways to access watching television, such as pirating shows and movies. The market for online television is increasing, as it is convenient and inexpensive. The CRTC needs to reshape their business structure, rather than trying to force their competition to pay taxes. This article brings about an interesting point about taxing the internet; should consumers have to pay taxes to use online services? Would this decrease internet use or has the internet become such a necessity that people would agree to pay taxes?
Re: Ellie Cooper Toyota’s Safety Standards Posted on October 2, 2014 by kiannab Reply In response to the Toyota Tacoma recall, I think the multiple safety hazards that Toyota has been identified with is slowly degrading their image. As Ellie stated, safety is of high importance when buying a vehicle, so the more news stories that show Toyota isn’t safe will decrease consumers demand for Toyota vehicles. In addition, Toyota customer service was not helpful when people came in with complaints about their vehicle. Relating to value propositions, Toyota should focus on promoting other aspects of the Tacoma vehicle, because their safety image has already been damaged multiple times. Currently Volvo is perceived by the market to have the number one vehicle in safety, so there is no benefit for Toyota trying to compete for that category. Choosing a different ladder is the best option for Toyota to regain lost customers. In addition, if Toyota could control a new ladder they would gain more customers who are focused on innovation rather than the negative qualities of Toyota.
