Chinese e-commerce company Alibaba Group, sold over 14.3 billion dollars of products on the largest online shopping day in China, Singles day.  Comparing this to Cyber Monday 2014 in America, only 2 billion dollars were spent, a diminutive number when put next to the amount of revenue Alibaba produced. As Alibaba group was positioned at one of the top e-commerce positions, they have since, branched out into many other companies under their name such as Taobao.  Due to this positioning strategy, Alibaba has been able to be one of the top profiteers in the e-commerce industry, partially due to piracy being a large part of China’s marketing competitive advantage.

Alibaba Group’s estimated growth compared to Ebay

Imitations and piracy of name brands at much lower prices are what makes companies such as Alibaba and Taobao so popular in China, and they posses massive state support. They enjoy monopolies or oligopolies within the country, and thus are highly successful.  This success is not yet very evident globally, but signs such as the Singles day revenue of Alibaba are an indicator that international companies possess the wealth to start expanding in a western movement.

References:
http://recode.net/2015/11/11/alibaba-sites-sold-more-than-14-billion-of-goods-in-a-single-day/
http://english.sina.com/business/p/2012/0620/479028.html