https://blogs.ubc.ca/vivienne/

Netflix Jumps into Original Film Industry

Her blog shows me that Netflix is releasing the original TV shows in order to create their originality to maintain substantial amount of watcher. And she analyzed that this is the strategy that create new brand image and getting rid of the stereotype that is remained in customers mind.

New contents seem more fresh and exclusive. This will definitely allow Netflix to increase their market with fixed amount of watcher.

But I also think that Netflix should follow the trend which is Online and Smart phone industry. They should bring more innovative and creative stuff such as smart phone application or smart Netflix box.