The Square: The First Step into the Industry

Netflix has released plenty of original television shows these years. Now, it is aiming at making original films at the silver screen. The Square, a documentary film made by Netflix, is about the political unrest in Egypt. This documentary film won prizes at the Sundance Film Festival and Toronto International Film Festival, and will qualify for Oscar consideration.

Why choose to start making Netflix’s original content?

Original content attracts more new subscribers. For example, the original shows, House of Cards and Orange is the New Black, helped Netflix to gain 7 million subscribers in nine months and rapidly boosted the stock price. Now, Netflix has more than 40 million subscribers in the globe.

New ideas

Netflix wants to break the old stereotype that movies only can show in the cinema when first releasing. Netflix’s movies can be watched both on Netflix and in the theatre like what TV does. Also, Netflix tries to make its films based on consumers’ desire. From my point of view, that is a very good point. In order to reach a win-win situation, films firstly are supposed to satisfy more consumers based on their wants. Then, more consumers will be loyal to Netflix and Netflix will gain a good repute, which finally leads to a high profit.

Reference:  http://business.time.com/2013/11/04/netflix-is-making-a-play-for-an-oscar-next/