When I first had a Renren account, I was surprised at how similar to Facebook Renren is. Renren, is formally known as Xiaonei Network, has been called commonly Facebook of China. It founded at the year end of 2005 and already had 31 million active monthly users. What makes Renren so popular in China in this short period of time?
One of the reasons is that Facebook is banned by Chinese government. Renren is really a clone of Facebook, therefore, Facebook users in China can easily find a substitution of Facebook now. In addition, Chinese users are more prefer using Facebook in Chinese which is their own language than in English. Because Renren is a social networking tool, as a product, Renren can be well known simply by telling friends around yourself. Advertisement is not necessary for this kind of products. Since China has a such large of population. If Renren can fulfill people’s satisfaction, it will have a large amount of users very quickly.
Renren also make itself part of people’s life now. People are likely to upload their photos on Renren and check out what friends are doing. Renren is a great tool of getting information of friend’s daily life.
