Jan
20
Second only to an interview with Lance Armstrong, the next least believable thing on TV are weight loss commercials. Manipulated before/after shots, exaggerated or false claims, and unrealistic promises have been used by diet marketers for years, but these advertisements can also be considered unethical for what they leave out. In the case of Jessica […]
Sep
29
Reebok Forced to Tone it Down
Posted by: konrad | September 29, 2011 | Leave a Comment
It seems consumers are not the only ones unhappy with the exaggerated or unfounded claims that are often used to advertise fitness products. The latest way to get in shape with minimal effort is walking in “toning footwear”, shoes with specially shaped soles that force muscles to work harder to maintain stability. In 2010, just […]
Sep
14
Think it’s impossible to offend customers with lower prices? Think again. Bellevue, Washington based outdoor clothing retailer Eddie Bauer sparked anger and criticism last November when it announced its Canadian outlets would put on their own version of the successful Veterans’ Day sale that happens on the week of November 11th at U.S stores. […]