Mar
8
Buick Shifts Gears
Posted by: konrad | March 8, 2013 | Leave a Comment
Daniel Barends’ blog entry about Blackberry’s brand repositioning attempts made me think of an even older brand currently reinventing itself. In both cases the idea is to attract new consumer segments, but can these brands really become everything to everyone, or will they end up meaning nothing to no one? Not so long ago, the […]
Oct
30
Chevy Volt Supply Chain Needs a Jolt
Posted by: konrad | October 30, 2011 | Leave a Comment
General Motors’ “green” automobile is not bringing in much green. Since before it was unveiled, industry experts questioned whether the plug-in electric Chevy could compete against popular hybrids with its $40,000 asking price. According to GM, the reception so far has been good. The Volt has managed to attract high income customers, 80% of whom […]
Oct
10
Investors Sprinting from Sprint
Posted by: konrad | October 10, 2011 | Leave a Comment
With market share falling, Sprint, currently the U.S’s 3rd largest wireless provider, is banking on technological improvements as well as the new iPhone to reverse its course. While in the long run the tactics may bring in new customers, the company is having to deal with shareholders who are unhappy with the short term […]