Nov
19
“Aim to Fire” Or “Fire to Aim”
Posted by: kylechan | November 19, 2012 | Leave a Comment
In response to Ryan Ho’s blog, I found it very interesting that there are analysts who support this argument. Before reading this post, I could not imagine myself entering a product into market without having tested the waters. But come to think about it, there many companies who have succeeded in putting out a product without listening to the market. One of the best examples of this is the social media site Facebook and CEO Mark Zuckerburg. Evident by the movie “The Social Network” tech guru Mark Zuckerburg did not put much thought into releasing his site Facebook, and it’s predecessor, Facemash. In a sense, one of the reasons Mark Zuckerburg could afford not to second guess his decision is that websites like Facebook and Facemash have minimal startup costs. Personally, after reading the article, I am still uncomfortable about the thought of releasing a product without much market research, unless there are minimal costs, or mostly sunk costs related to the business. Nevertheless, the article has given me a different view on how some companies are pushing new products.
Read more on what Ryan has to say on: