image from google

Starbucks is not only recognized as a cafe shop, its more like a lifestyle brand. Other than fast food restaurants like McDonald’s which provides low-cost coffee beverages, Starbucks positions itself with experience of convenient environment and premium beverages. With its welcoming environment and soft music, Starbucks is always a good option for me to spend a few hours with friends or enjoy a cup of coffee sitting in a comfortable sofa by the windows, or concentrate myself on study. By contrast, McDonald’s consists with fast-paced modern environment with bright lighting and gay music. I can imagine myself just grab a fast meal and leave soon. I am not saying McDonald’s is bad. It’s just different market strategy. The way why I like Starbucks is its contribution on “human connection” while it values engaged user experience. Nowadays, people trend to focus on quality of life. I would like to value Starbucks as a symbol of lifestyle-the way to relax from stress. As The article “Why Starbucks’ customer loyalty is more lucrative than any Ad campaign ” stated, “Starbucks goes out of its way to make each location feel uniquely yours, and that builds brand loyalty.”

image from google

Video: People love the Starbucks experience (Youtube)