http://www.businessmarketingblog.org/top-iphone-apps-for-online-marketing/

I came across this blog by Vinny La Barbera which I believe makes an interesting point. A key marketing strategy for any business is getting into the mind of the customer. With technology evolving day-by-day, a business must market its products online, otherwise it will become obsolete. If people cannot find information that is of value to them regarding the products of the business online, they will switch to competitors that have already established their reputation on the internet.

Nowadays, it has become relatively easy for a company to market their business, sell to their potential and retain customers. Smartphones such as Apple’s iPhone, Samsung’s Galaxy tabs and Google’s Android, with their thousands of applications, enable firms to carry out marketing and advertising quite effectively. It has become quite a convenient way for businesses to communicate with prospective buyers, thus increasing sales. Applications such as Facebook allow businesses to make fan pages that keep potential buyers up-to-date about new and existing products, retailer stores, etc. There are also many twitter applications, that enable companies to post videos and pictures advertising products and engage in conversation with users through ‘tweets’. The Linked-In application has also become vastly popular for users who want to establish new business contacts.

What is the future for online marketing? With the ever-increasing advancements in technology, it is likely to be positive. Businesses must take advantage of the increasing use of technology by the younger generation, many of whom will be their target market in the near future, in order to promote their brand image.