Pepsi or Coke? Can you really taste a difference? Many say it’s impossible while others insist they can. I am one of those others. When given the option between the two, I always choose Pepsi and my friends are the same. I simply enjoy the taste of Pepsi more but maybe it’s in my head. Maybe I can only taste a difference because Pepsi tells you that the difference is obvious.
To be completely honest, the only time I recall buying coke was in Mexico. I was so happy that I had finally found them in class bottles, I had to buy them. The glass Coke bottles are unfortunately scarcer in Canada which was a shame as I had always searched for them as a kid. Standing in the store, I could just visualize myself reliving the commercials. Coca Cola always uses glass bottles in their advertisements so it’s strange that they would be so hard to come by.
I feel as though Pepsi did a better job in regards to the marketing aspect in appealing to a younger demographic. Pepsi broke in to this market almost 20 years after Coke started, and they have given Coke a run for their money. While Coke advertises the classic beverage, Pepsi tries to emphasize youth with their catch phrase, “taste the one that’s forever young”.
In the end, with products that are so similar, advertising will be the determinant on which brand will prevail.
