My group and I have chosen to research Lululemon in the marketing project, as have many others I’ve come to realize. Although information has been easy to find and abundant, I have struggled to find their weaknesses and am beginning to wonder if they have any.
Prices; my initial thought. Lulu charges extensive amounts for materials that do not cost a tenth of what they sell for. Evidently cost based pricing was never a thought. Lulu’s prices are value based and do people ever value their products highly. Their prices are strategic because people are still willing to pay such amounts. Therefore, these prices could hardly make for a weakness.
I am still in search of Lulu’s shortcomings but probably will not share much more on this subject as, well, it’s an assignment. Good luck to everyone else who shares the same difficulties.