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Monthly Archives: September 2013

Blog Post #2: How Lego Adapts to Changing Markets

http://www.vancouversun.com/business/Lego+continues+into+timeless+appeal+imagination/8940425/story.html For a company whose main products are plastic bricks, Lego has survived the ever-changing market of toy manufacturing and has even risen in the ranks within this industry. How has Lego stayed relevant to consumers in the computerized world? By utilizing the company’s strengths to overcome threats and and to embark on new opportunities, Lego  maintained customer loyalty while reaching out to the new generations. Having been an existing brand for more than fifty years in the running, the […]

Blog Post #1: Business Ethics

http://www.vancouversun.com/business/economy/China+promote+growth+further+opening+markets+private/8898679/story.html A general consensus about what is “business ethics” can be defined as to how a company manages its daily operations and its stakeholders’ interests. In many countries, the government plays a large role in these said operations through the use of regulations, laws, and policies. Recently, as according to an article by The Vancouver Sun posted on September 11, 2013, China has relaxed its markets to allow for an increase in private competition and foreign investment. This move by […]

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