Blog Post #2: How Lego Adapts to Changing Markets
http://www.vancouversun.com/business/Lego+continues+into+timeless+appeal+imagination/8940425/story.html For a company whose main products are plastic bricks, Lego has survived the ever-changing market of toy manufacturing and has even risen in the ranks within this industry. How has Lego stayed relevant to consumers in the computerized world? By utilizing the company’s strengths to overcome threats and and to embark on new opportunities, Lego maintained customer loyalty while reaching out to the new generations. Having been an existing brand for more than fifty years in the running, the […]