Apple and the Spirit of Entrepreneurship
Nov 16th, 2010 by Laura MacDonald's Blog
Entrepreneurial companies have the capacity to develop new products, create new production methods, utilize new markets, and foster new forms of organization. All these factors contribute to the innovation level at which the company operates. Apple Inc. demonstrates this kind of innovation in many aspects of its company. For instance, the firm constantly comes out with new products such as the ITouch, the IPad, the IPhone, and numerous other technologies. Customers are drawn en masse to Apple’s stores and website by the arrival of these new products that can not be paralleled by any other technology. As well, Apple exhibits an intriguing structure in its stores that contributes to the attractiveness of its organization. The structure of its stores is very distinctive and has become a signature trait of Apple Inc. As well, the company’s commitment to having a full set of employees on hand to answer customer questions has lead to positive perceptions of Apple’s customer commitment.