Laura MacDonald's Blog

This video ad created by Evian is definitely not your ordinary, run-of-the-mill advertisement.  The marketing team behind this video decided to take Evian’s slogan of “live young” to the next level. The ad kicks off with a hip beat, nothing out of the ordinary there… except for the fact that diaper-clad babies are the ones grooving to the rhythm of the music.

The advertisement catches your attention because of the absolute absurdity of what is happening (babies doing back flips and dancing in sync with one another isn’t really a normal occurrence).  The little tots are just so cute that once you glimpse the video you have to watch it to the end.  Personally, I find this video to be a great source of entertainment.

I would argue that this video is moderately effective at targeting consumers.  People are drawn to watch it either because they love the cute babies or they just think the ad is bizarre.  And despite its ridiculous angle, the video really does manage to emphasize Evian’s slogan of “live young”.  The babies might be a bit younger than what the public has in mind when we think “live young”, however, this creates an aspect of humor.  Everyone loves a bit of humor.  Clearly, Evian’s goal in creating this ad was to get people thinking and talking about their company.  The company has published this video that has the exact ingredients necessary for accomplishing its goal.