The article Corporate Social Responsibility: The Key To Attracting & Retaining Top Talent was published in December of 2013 by Filipe Santos. The article discusses how there is now not only a desire from customers to see companies positively impact society but also from the employees within the company. As mentioned in the article by Milton Friedman “a corporation is an artificial person” (Friedman, The Social Responsibility) . It is the individuals that create the business ethics. The article almost seemed to embody the differences between Friedman and Freeman as it discussed the issues between entrepreneurs and intrapreneurs. Entrepreneurs take on the task of convincing stakeholders to support the business purely for the interest of profit which is generally a more enticing incentive than simply giving back to the community. Intrapreneurs need to use stronger points on individual stakeholders in order to convince them that investing value into a corporation is beneficial in the long run which can be difficult to see when profit brings a faster reward.
This article challenges Friedman’s opinion because it proves that a corporation committing to social responsibilities will benefit society by, as Freeman explains; having the same desire to achieve social responsibilities not only combines different groups of a corporation but also different ranks in one. They can work better and more efficiently when they believe in the work they are doing.
http://www.forbes.com/sites/insead/2013/11/12/corporate-social-responsibility-the-key-to-attracting-retaining-top-talent/