blenz red band
February 1st, 2011 • Uncategorized
Starting today, the Blenz Red Band will be available at Blenz Coffee stores all across British Columbia. Using this drink sleeve as “the mark of being single”, Blenz is giving people the opportunity to meet and connect with others while enjoying their daily coffee. As Valentine’s Day approaches, this is the chance for single people to get a date for that special day of the year. All that needs to be done is to follow these steps:
1. Go to your nearest Blenz and buy a coffee.
2. Pick up a red sleeve and put it on your cup if you are single.
3. Look around the store for others who have done the same.
4. Make some eye contact and approach them to start off a conversation.
As a barista working at Blenz, I was initially shocked when I heard about this project. It seemed to me like a situation of extreme awkwardness would unfold as I am forced to promote the red band to customers.
Eventually, however, I began to realize that this is actually a genius marketing campaign by Blenz. In addition to providing the sleeves at all Blenz stores, the company started a blog at http://blenzredband.com. Throughout this month, bloggers from all over the Vancouver community will be sharing their tips and stories on relationships. In addition, they have been avidly promoting this project through Facebook and Twitter. There are tons of prize giveaways and even a contest for the best “Blenz Love Story”, a story couples can submit about how they met through the Blenz Red Band.
Sounding absurd so far? What may or may not come as a surprise is that many Vancouverites have already enthusiastically embraced this ambitious idea. In my opinion, this is a very creative marketing project that is an excellent way for Blenz to generate attention to their brand and company and also increase sales. Without a doubt, there will be singles visiting Blenz on a frequent basis this month, buying coffees and trying their luck at meeting their dream girl or guy. As for me, I’ll be behind the counter promoting the red band for the rest of February.