ecomagination
January 24th, 2011 • Uncategorized
The first time I heard about GE’s ecomagination initiative was at the 2010 International Business Conference. Kim Warburgton introduced ecomagination, its goals and its impact. Taking advantage of the trend of growing consumer concern about the world’s environmental challenges, ecomagination is GE’s commitment to developing products that meet this concern and the company’s vision of a better world. The program actively promotes the efficient use and management of energy and other resources on a global scale, and represents GE’s move towards investing in clean, energy-efficient products. The mere scale of this initiative is astounding, and its success has driven growth for the company.
With ecomagination, GE hopes to capture the imagination of ordinary people who have innovative ideas about clean energy use. Truly, ecomagination connects seamlessly with GE’s slogan, “imagination at work”. GE is reaching out to consumers who care about sustainability and renewable energy and challenging them to come up with the next big energy-saving idea. Then, GE’s takes the best ideas and puts them to action with tens of thousands of dollars of funding.
After I heard its story, I was very impressed with the concept of ecomagination, and what GE is trying to achieve. To show that they are truly passionate about sustainable business, one of the goals of ecomagination is to reduce GE’s own greenhouse gas emissions. As a company committed to addressing the pressing environmental issues faced by the world today, GE isn’t just standing on the sidelines. It’s striving to reduce its own carbon footprint while developing technologies that will help others conserve. In my opinion, this is successful marketing. They are driving the message to consumers that they are a green company. The way GE is connecting directly with consumers to inspire them with their ecomagination efforts is one of the most successful aspects of this campaign.
The many creative ads and projects GE has come up with for their ecomagination efforts has made it essentially a brand on its own. In sum, GE has successfully merged the green trend with what they do best to provide increased value to consumers and grow their company.
Learn more about ecomagination at http://www.ecomagination.com/.