Do it yourself products are trending, according to trendwatching.com, especially when it comes to health. I first noticed this to be true while surfing pinterest, an online pinboard where users can “pin” (favourite) photos and links in a variety of categories ranging from food, health, fashion, sports, travel, to architecture and more. One category that seems to be expanding is the DIY section. Based on the content I have seen I would estimate that majority of pinterest users are females from 20 – 50 years old. A large portion of the DIY section is often dedicated to crafts, decorations, clothes, and household goods. Another category that is frequently updated is fitness and health. There are tons of posts that link to work out routines, healthy eating options, and motivational sayings.
What I have observed on pinterest fuses to create what I read on trendwatching.com. DIY health products are indeed a massive upcoming consumer trend. According to the article, consumers are “keen on preventing, examining, improving, monitoring and managing their health”. The main source of this is recognized as smart phone applications. Yes, there’s an app for that. Trendwatching says that the Apple App Store currently has 9,000 health-related apps. Along with the obvious health benefits when downloading and using an app properly, I believe that consumers enjoy DIY health options because it’s fun! Apps are fun, and having the ability to set goals turns it all into a game. For cardio/diet apps, users can set weight goals, count calories, track fitness, and view progress charts and reports. Along with the game-like features of being able to work toward goals through challenges, the instant feedback is attractive. We live in an instant gratification society, and users don’t want to wait to see physical results, they enjoy knowing that they are on the right track, which their smart phone will tell them!
Creators of these apps should keep ’em coming, because if Trendwatching is right (which I truly believe they are), the DIY trend is just getting started.