First Nation’s issue is a common external problem that all the companies have to deal with when entering a new market. It’s not a problem only created by the Aboriginal people, but also any local residents. The common problem that all firms face is the cultural difference. The First Nations’ chiefs, “said their communities are interested in supporting smaller projects in areas such as wind, solar and geothermal power. But they say the valley flooding would impair their rights to fish, hunt and use the area for ceremonial purposes.” The chiefs’ concerns are mainly due to a cultural difference and the potential impacts of companies on existing businesses. A firm must research not only its competitors, but also the local businesses in other industries and the culture of the potential market.
This is a common problem for many businesses, for example, Ebay failed in China in 2004. It was not aware of a local company called Alibaba and began a campaign war with it. Ebay lost because Alibaba created an online store called “Taobao”, meaning “digging for treasure”. This wordplay lies under the bottom of Chinese culture and people were crazy for it. Eventually, Ebay gave up the Chinese market. And Alibaba completed IPO last month.