In the blue circle we can see that there is a lack of representation of other ethnicities that live in Vancouver BC.This ad only includes Asians and one white person. What is troublesome about this add is that it does not represent Multiculturalism in Vancouver BC, thus ignoring the values of Canadians who recognize Canada as a Multicultural country. The faces in this ad are not diverse. In the blue circle we can see one white man at the top, which has an enlarged face, compared to the two Asian women and men; who are placed at the bottom and off to the side. This structure represents a power hierarchy, as a white man at the top symbolizes how whites are perceived as the dominant race within society.

In the green circle, the language portion of this ad does not represent Vancouver’s multicultural society. In Vancouver there is a law that requires all ads to have 50% English on it. Clearly, Budweiser has ignored this regulation to target one demographic to increase beer sales. This not only takes advantage of Asian citizens, but also excludes other ethnicities from being able to read the ad. This type of ad helps to create an idea of “Otherness,” that other ethnicities are not worthy to be included, and that Budweiser only wants Asian Canadians to purchase their beer, even though they included one white male. This white male does not represent all Vancouverites, which only states that white speaking citizens are also allowed to participate if they want.