While browsing through www.adweek.com, I had a great time reading Tim Nudd’s blog post – the “10 Best Commercials of 2012”. The post showcased 2012’s “most entertaining, intriguing, powerful and beautiful spots”. Out of the 10 featured ads, my favourite has to be the following:

Personally, I felt this video seemed more like a movie trailer than an ad (in a good way). By recreating the Three Little Pigs as a modern news story, I felt the ad was very successful in promoting and reminding viewers of The Guardian (a British national daily newspaper). This product-focused advertisement focused on The Guardian’s ability to deliver the whole picture on the best news stories and keep its readers at the centre of all the action. The two minute ad incorporated a fairytale with many modern news issues such as murder and financial issues, specifically mortgage payments. As described in Tim Nudd’s blog post, the ad portrays “reporters [chasing] every twist and turn, with help from readers across social media, vividly demonstrating the paper’s collaborative concept of open journalism”. The video also portrayed the role of social media in allowing readers in various locations to connect and share their thoughts on the typically controversial issues. Overall, this ad was very successful in attracting the viewers’ attention while effectively showcasing the features of the product (The Guardian).