i am very interested in the movie industry, therefore my blogs would be related to movies quite a lot. first of all, i want to address to the marketing strategy for the most successful movie to date – Avatar. the movie it self didnt impress me that much, although it seems to be adored by most of the fans, but fundamentally, the story it’s just not quite complex and deep enough. if you just look at the premise, it’s simply a movie about blue aliens and human invasion to their planet, and the trailer it self didnt seems that impressive if it wasnt for the name- James Cameron. Fox make use of his name, and key words such as creator of classics such as The Terminator series, Aliens, and of course, Titanic. Furthermore, they also emphasize on the words ” 20 years of the making” on their promotional campaign and interviews. although they did spent a fortune on advertising the film, i personally think those words are the key that prompted their almost 3 billion revenue sales around the world. and all the promotional budget were spent on getting those few key words out to the public.
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