Month: October 2010

the success of facebook cannot be stretched more, but recently, they launched another great advertisement with a movie relating to the creators- the social network. the advertisement works both way, with the success financially of the film, it has now raised even more attention to it, whether they are positive or negative comments regarding the creators, it’s media attention has most definitely helped the facebook’s popularity to a wider audience. on the other hand, the facebook connection to the movie had also helped the movie’s success significantly. afterall, most “oscar” movies wouldnt gain this much attention from the general public this much normally, it’s the word facebook, which has become a common verb now to the world that helps to generate the publicity of the film. well, at least  i admit i was one of them.

The great success of paranormal activity last year was no joke, with a movie budget of 15000 dollars, and it made a world wide revenue of roughly 195 million dollars. why is that? well, the marketing for the film was simple, which is make it seems realistic, very much like how the classic blair witch project was marketed. with horror fans support of the realistic movie atmosphere, and make us viewers feel that it could very well happen to us in real life, it’s a simple but successful marketing, unlike some projected blockbuster last year with large promotional budget ( such as The Last Airbender) which turns out to be a financial failure, the studio for paranormal activity made a mediocre film into a world wide phenomena! and its precedure paranormal activity 2 coming out, and already making 40 million dollars over the weekend, we will see how much success its sequel would square against the first movie.