Month: November 2010

Is it good to reveal all the good scenes, jokes, lines and other aspects about a film in the trailer? does including them attract more potential movie goers?or is it better to keep the good bits in the movie? that’s a question worth debating, because the results seems to be varying from case to case. such as the recent movie i have seen-Morning Glory. It was a wonderful movie experience, with great performances and great laughs, and most importantly, it’s kept most of its funny parts out of the trailer, but it only reach number 5 in its opening weekends comparing to other films. and we have crap like The Last Airbender, which shows all of its “cool” bits in the trailer, and turns out to be one of the worse movie ever made in our cinema history, and yet, it’s very financially successful.

in the end, i believe a product sells it self, and i hope good films like Morning Glory would earn more recognition through word of mouth by all of us fans, and i do truly believe that in the end, when people look back, as marketer and creator, we want the people to think back and remember our product, and watch it because of its good quality, not just good phony marketing by putting everything good in the trailers.

The famous game franchise Guitar Hero has been around for years, and it make use of the same content with different actors for their trailers, and it’s been very useful. they make use of the famous scene from the film Risky Business, where Tom Cruise danced with his underwear to a Bob Seger song “Old time rock and roll.” they make use of the rock song and placing stars like ranging from sports stars like Kobe Bryant, to famous teenage icon like Taylor Swift. The trailer is only based on a simple concept, but it’s been played beautifully, and i gotta admit it did drive me to purchase the game not to long ago. Let’s admit, watching kobe, A-rod dancing around with their undies rocking it’s pretty funny!

Today is a rather sad day for me, my mentor- mr sun dai wei passed away earlier today. in Taiwan, he’s a household name, where everybody know him as the godfather of advertisement. he has made several unbelievably creative campaign and promotions, in his 58 years of living, he didnt waste one bit of it, which he often say” i live everyday as if it’s my last day, and i treat my work as leisure, because that’s just fun and fulfilling. one of the most memorable campaign he did is his creation of the poster for MTV in taiwan. there’s a phrase in taiwan where we use the slang word of a hard on to describe something being extradinary strong and powerful, and well, he used this concept beautifully and crafted it into this masterpiece of a promotion. go check out this link if you are interested. Mr. Sun, we only met once, and it’s an honor, you will be eternally missed, but you will never be forgotten.

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