Month: December 2010

After reading my friend Jared Lo’s post about Donald Trump’s post, where is says marketing our self is what makes us stand out. i believe this strongly, where a lot of the strong brands in the world all consist of the creator being marketed heavily to the general public. Donald Trump is a great example, where he basically marketed him self as the brand, pulling all kinds of genious idea such as the successful show The Apprentice,” where he played him self as a top and tough boss that he is, and not only make a lot of profits through the show, but it became one of the best marketing strategy in the history, as Trump industry is exposed to millions of people around the world. a lot of the fashion brands also use the creator’s name and image as the foundation of their marketing, such as Dolce and Gabbana, Raugh Lauren… etc, and they all consist of successful image of the creator that transcend them selves into their product to the the customers, and marks as a success symbol of the brand.

I recently cams across Alexis Vinh’s post about the new coke product launch being a disaster. although a lot of critics think it was one of the Biggest mistake Coke had ever made, i beg the differ. because the fact that Coke’s market share has shrunk due to the emergence of Pepsi, Coke is still the top brand in the industry. moreover, despite its bad review, it did gain people’s attention to this matter, and recognized and even go back to the old coke. furthermore, i believe in innovative attempt, where despite the negative reactions, they still tried it, which i believe is the step to the new coke zero product. Somesay a bad marketing is a good marketing, because it does attract outsider’s attention, and in this specific case it does serve as a stepping stone to the next stage of the new invention.