I recently cams across Alexis Vinh’s post about the new coke product launch being a disaster. although a lot of critics think it was one of the Biggest mistake Coke had ever made, i beg the differ. because the fact that Coke’s market share has shrunk due to the emergence of Pepsi, Coke is still the top brand in the industry. moreover, despite its bad review, it did gain people’s attention to this matter, and recognized and even go back to the old coke. furthermore, i believe in innovative attempt, where despite the negative reactions, they still tried it, which i believe is the step to the new coke zero product. Somesay a bad marketing is a good marketing, because it does attract outsider’s attention, and in this specific case it does serve as a stepping stone to the next stage of the new invention.
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